A South African Inspired
Hospitality Group

About Us

True Story Brands is a South African inspired hospitality group by restaurateur and entrepreneur Justin Anthony. Focusing on sharing the lifestyle and experience of South Africa, the group encompasses four iconic Atlanta dining destinations, including 10 Degrees South, Yebo Beach Haus, Cape Dutch and Biltong Bar. True Story Brands is exactly as its name implies - a true, real life story from Justin Anthony, and aims to create unforgettable experiences to all involved in each of the ventures. True story.


Originally born and raised in South Africa, Justin relocated to the US at age 23. In 1998, he opened the first South African restaurant in the United States, 10 Degrees South, alongside his parents, Derek and Diane. In 2012, Justin opened Yebo Beach Haus and in 2015, he debuted his third restaurant, Cape Dutch. Biltong Bar is Justin’s most recent addition to the group, opening in early 2016, specializing in dry, aged beef jerky. Justin and his wife Kelly, renowned interior designer behind Wolf Design Group, currently live in Atlanta with their dog Dempsey.


Explore all of our wonderful South African inspired restaurants including Cape Dutch Braai + Bar, 10 Degrees South, Yebo Beach Haus and Biltong Bar. We can host events, parties and dinners, or cater your next happening with any of our concepts. Contact nicole@truestorybrands.com for inquiries. ContinueHome-grid

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